The F**k You Fund
- ladieswhocrunch
- May 19
- 2 min read
Sara Davies is one of my favourite entrepreneurs. She built an empire from her university bedroom without external investment or family wealth, growing Crafter's Companion into a multimillion pound brand that now employs over 200 people.
She's been a great addition to Dragon's Den, bringing a fresh perspective on what 'success' looks like. With her thick Durham accent and her honesty about the challenges she faced as a plus sized woman in the public eye, her authenticity sets her apart in a sea of 'business gurus' spouting platitudes.

When I saw she was doing a guest appearance on a Female Invest webinar last week, I got a ticket immediately. In case you're not familiar, FI is a platform dedicated to financial education and empowerment.
Of all the advice from the panel, one particular point stuck with me and I wanted to share it with you.
All women need a F*ck You Fund.
Here's how the experts described it...

I wanted to understand the difference between my savings and this 'Fund'.
The advice was that this account should have enough money to cover a minimum of three months of fixed expenses.
Truthfully, I haven't ever interrogated or categorised my savings. And I've got a bit of a way to go to build this pot to their recommended 'minimum'.
But personal freedom is very important.
Whether it's getting out of a negative situation (horrendous boss, a toxic relationship etc.) or starting a positive (an evening course, a travel sabbatical etc.) - taking action with our finances gives us choices.
If this resonates, Female Invest has made a special calculator to help you track your Fund development. I haven't used it yet so can't vouch for it, but it's here if you want to explore it.
Time to top up the piggy bank,
NB xx

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