Ignore this c*ap

One of the worst marketing strategies of all time = Blue Monday. 

The third Monday in January, it's apparently 'the most depressing day of the year'. 

Imagine the meeting...

Karen "We need a concept to get people to buy our products." 

John "Why don't we remind them about all of the bleak elements of January and create a collective sense of despair, so they feel compelled to spend money to cope?"

Karen "Love it John, go and draft the press release."

I refuse to succumb and I hope you'll do the same. 

Instead, let's bask in the positive energy of a handful of real women's commitments for the year ahead...

Personally, I don't find inspiration from 'fitfluencers' on Instagram. It's all around me - in the decisions and actions of busy women in LWC.

IMPORTANT JANUARY REMINDERS

Sweaty hugs, 

NB xx

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